A scenic and historic town with a vibrant economy anchored on agro-tourism and the industry of its empowered, gender sensitive and disaster-resilient people, united with its responsible leaders in attaining a peaceful community that is biodiversity friendly and proud of its cultural heritage.


Sustainable agro-forestry and eco-cultural tourism towards livelihood and job generation for an empowered citizenry, protecting the environment, preparing for disaster, practicing a healthy lifestyle, preserving its cultural heritage and promoting its tourism potentials.